Event Materials
For me, event design is about more than setting the tone. It’s about helping organizations connect with their audiences. Whether it’s a playful festival poster that draws families to the waterfront in early spring or a polished gala invitation that inspires donor support, I create cohesive deliverables that build excitement, boost attendance, and reinforce each event’s purpose.
Penn Cove Musselfest
Illustration | Campaign Design | Event Collateral
The challenge: Capture the energy of a beloved community festival while giving each year its own fresh look. The event needed materials that drew families to attend and supported participating businesses.
My solution: Over eight consecutive years I designed bold, illustration-driven campaigns featuring a new mermaid each season. Shown here are a poster and rack card from different years. Other deliverables included postcards, signage, and additional collateral, all designed to create a playful and unified presence across this waterfront festival.
Bandage Ball Gala
Illustration | Campaign Design | Event Collateral
The challenge: Create a cohesive visual identity for Overlake’s annual gala that would attract donors, reflect the hospital’s mission of compassionate care for everyone, and feel festive and bright without suggesting a black tie or overly formal event.
My solution: I created a hand-illustrated design system with organic shapes and glowing color, then applied it across invitations, print ads, social graphics, and more than 40 other deliverables. The consistent look built recognition and excitement leading up to the event and established a bright, celebratory atmosphere for attendees.