Campaigns & Brand Systems
Great campaigns carry one concept across every touchpoint. I design cohesive brand systems—from illustrated handouts to billboards, transit ads, and digital campaigns—that maintain consistent tone, voice, and visual identity at any scale.
Bandage Ball 2024 Campaign
Art Direction | Campaign Design | Illustration | Event Collateral
The challenge:
Reimagine Overlake’s annual fundraising gala identity to feel compassionate and festive—inviting donors to celebrate community and care without the formality of a black-tie event.
My solution:
As project lead, I designed the 2024 Bandage Ball campaign, creating nearly 60 coordinated pieces across print, digital, and environmental media. The hand-illustrated design system unified invitations, ads, motion displays, and stage graphics, earning both a 2024 Aster Gold Award and a 2024 Healthcare Advertising Award for excellence in event branding. The gala raised $1.4 million, bringing donors together for an evening of music, connection, and generosity.
Poverty is a Trap Brand System
Art Direction | Illustration | Design | Layout
The challenge:
After a campaign video introduced the new CORE initiative—showing how community partners would collaborate to address complex social challenges—the next step was to extend that story across print, outdoor, and digital formats without relying on photography.
My solution:
I created a comic-style handout that carried the video’s message forward through approachable illustration and clear dialogue. The look and tone established here became the foundation for an integrated campaign spanning billboards, transit ads, and digital placements. Each piece adapted the visual system—using either the apples or trap theme—to fit its environment while maintaining a consistent voice and impact.