Environmental Graphics
Environmental graphics live in real spaces and need to work at scale. I design bold, accessible large-format pieces—wayfinding, wall and window wraps, banners, and motion graphics—that reinforce brand identity and help people navigate their environment.
Lobby Reel Segments
Branding | Motion Design | Multi-Channel Assets
The challenge:
Adapt static campaign identities into motion for hospital and clinic lobby screens, keeping visuals on-brand, legible, and engaging without voice or audio.
My solution:
I designed motion graphic segments and integrated them into Overlake’s 10-minute rotating lobby reel, viewed by more than 200,000 hospital and clinic visitors each year. Each segment translated larger campaigns—such as patient education, award celebrations, and available resources—into motion, extending the brand’s visual system beyond static print and digital applications. Supporting assets across web, social, blog, and email maintained a cohesive visual experience across channels.
Overlake Window Display
Branding | Environmental Graphics | Layout
The challenge:
Develop a large-scale window installation that provides privacy, reinforces Overlake’s branding, and spans multiple window panels while accounting for visual interruptions caused by framing.
My solution:
I designed clean, bold graphics that align seamlessly across panels, allowing the overall display to read as a cohesive composition despite structural breaks. The window wrap ensures privacy, reinforces the hospital’s visual identity, and transforms the façade into a more welcoming presence.
Neonatal Intensive Care Unit Banner
Illustration | Layout | Experiential Design
The challenge:
Create a celebratory backdrop for families marking neonatal intensive care unit (NICU) discharges, aligning with the unit’s under-the-sea décor while ensuring the piece feels joyful, supportive, and meaningful.
My solution:
I designed a stand-up banner featuring a playful sea turtle illustration, using warm details and vibrant color to complement the NICU’s environment. The piece provides families with a photo-ready moment to celebrate an important milestone and commemorate their child’s journey.