Environmental Graphics
Environmental graphics live in real spaces; they need to work at scale. I design bold, accessible large-format pieces—wayfinding, wall and window wraps, banners, and motion graphics—that reinforce identity and guide people through their environment.
Lobby Reel Segments
Branding | Motion Design | Multi-Channel Assets
The challenge:
Adapt static campaign identities into motion for hospital and clinic lobby screens, keeping visuals on-brand, legible, and engaging without voice or audio.
My solution:
I designed motion graphics segments, integrating them directly into Overlake’s 10-minute rotating lobby reel, viewed by more than 200,000 visitors each year. Each segment translated larger campaigns, such as patient education, award celebrations, and available resources, into motion, extending the brand’s visual system beyond simple print and digital. Assets across web, social, blog, and email maintained a cohesive visual experience across all channels.
Neonatal Intensive Care Unit Graduation Banner
Illustration | Layout | Experiential Design
The challenge:
Create a celebratory backdrop for families marking neonatal intensive care unit (NICU) discharges, aligning with the unit’s under-the-sea décor and ensuring the piece feels joyful and meaningful.
My solution:
I designed a stand-up banner with playful sea turtle illustration, integrating warm elements and vibrant color. The banner connects to the NICU’s theme and gives families a memorable, photo-ready display to celebrate their important milestone.
Overlake Window Display
Branding | Environmental Graphics | Layout
The challenge:
Develop a large-scale window installation that provides privacy, reinforces Overlake’s branding, and spans multiple window panels (accounting for the interruptions caused by frames).
My solution:
I created clean, bold graphics that span panels, aligning imagery so the overall display reads cohesively across breaks. The window wrap ensures privacy, reinforces the hospital’s visual identity, and transforms the façade into a friendlier presence.