Event Systems
Event design creates connection. I design cohesive event systems—from participant apparel to gala invitations and digital programming—that build anticipation, drive attendance, and create memorable, unified experiences.
Overlake Foundation’s Bandage Ball
Illustration | Campaign Design | Art Direction | Event Collateral
As lead designer and art director for Overlake’s annual Bandage Ball gala, I oversaw the creation and evolution of multi-year campaign identities that balanced warmth, elegance, and the hospital’s mission of compassionate care. My work included designing original key art for select years, art directing motion graphics, and expanding artwork into cohesive systems across print, digital, and event materials.
Over three years, I designed and art directed more than 60 pieces—from invitations, programs, and sponsorship packets to signage, social media assets, and motion graphics—creating a consistent donor experience from first impression through event night. The campaigns earned both an Aster Gold Award and a Healthcare Advertising Silver Award for special event promotion and contributed to more than $4 million raised to support lifesaving care.
See Campaigns & Brand Systems for examples from Bandage Ball campaigns.
United Way Events
Campaign Design | Art Direction | Event Collateral | Social Media
The challenge:
Design scalable event systems for multiple annual gatherings and community events—each serving different audiences and formats—while maintaining brand consistency. During COVID, this also required rapidly transforming in-person events into United Way’s first fully virtual, live-streamed experience.
My solution:
Using bold color, approachable typography, and clear storytelling, my event systems reinforced United Way’s message of community connection and shared impact across physical and digital environments. The refreshed branding I developed for the annual breakfast increased attendance by 400%, while dinner participation grew by nearly 250%, strengthening donor and community engagement.
When COVID required a rapid pivot, I art directed and co-produced United Way’s first fully online event series (the first of which is featured above), supporting run-of-show planning and live-stream execution to translate the in-person experience into a cohesive virtual broadcast.
Penn Cove Musselfest
Illustration | Campaign Design | Event Collateral
Over eight consecutive years, I led design and art direction for Penn Cove Musselfest, a festival celebrating community, seafood, and the spirit of Coupeville, Washington. Each season introduced a new illustrated mermaid, evolving the campaign’s visual story while keeping it recognizable and beloved. The posters became collector’s items, and attendees began cosplaying as the mermaids themselves.
The brand system extended across posters, rack cards, postcards, signage, t-shirts, and digital displays on ferries, creating a unified and playful presence throughout the waterfront festival. This long-running collaboration demonstrates how consistent storytelling and visual iteration can turn an annual event into a lasting community tradition.