Editorial & Long-Form Content
Editorial pieces give organizations space to tell their full story. I design reports and newsletters that bring clarity to complexity, balancing narrative, data, and photography within a cohesive visual system that reflects and reinforces brand identity.
Healthy Outlook Newsletters
Design | Layout | Editorial Design | Data Visualization
The challenge:
Share health tips, hospital news, and patient stories with a broad community audience in a format that felt approachable, trustworthy, and easy to navigate.
My solution:
I designed Healthy Outlook, a quarterly newsletter mailed to more than 140,000 households. Each issue brought together feature articles, service highlights, and patient resources within a clean, photo-driven layout. Strong grids, consistent typography, and thoughtful use of imagery keep the content engaging and on-brand. The publication earned a 2024 Aster Gold Award for External Newsletter Series, recognizing excellence in healthcare communication and design.
Annual Reports
Brand Evolution | Editorial Design | Data Visualization
For United Way’s CORE initiative, I led the design and production of four annual reports, evolving the brand’s visual language to reflect a deeper focus on community collaboration and addressing root causes of need. Each edition refined the color palette, typography, and layout system—balancing data visualization with human storytelling—to establish a consistent, trusted voice across print and digital platforms. The series demonstrates how thoughtful iteration can strengthen brand identity while keeping messaging fresh and relevant year after year.