Brand Systems & Campaigns
Great campaigns carry one clear idea across every touchpoint. I design cohesive brand systems and campaign materials—from handouts to billboards, transit ads, and digital campaigns—that maintain a consistent voice and visual identity at any scale.
Bandage Ball 2024 Campaign
Art Direction | Campaign Design | Illustration | Event Collateral
The challenge:
Reimagine Overlake’s annual fundraising gala identity to feel compassionate and festive—inviting donors to celebrate community and care without the formality of a black-tie event.
My solution:
As project lead for three years, I art directed and designed the 2024 Bandage Ball campaign, developing a cohesive visual system applied across nearly 60 pieces spanning print, digital, and environmental media. An illustrated approach carried the concept from invitations and ads to motion displays and stage graphics, creating a unified experience across every touchpoint.
The campaign earned a 2024 Aster Gold Award and a 2024 Healthcare Advertising Award for excellence in event branding, and helped raise $1.4 million.
Poverty is a Trap Brand System
Art Direction | Illustration | Design | Layout
The challenge:
Following a campaign video introducing the CORE initiative—a collaborative approach not yet implemented locally—the next step was to extend that narrative across print, outdoor, and digital formats without relying on photography.
My solution:
I designed an illustrated handout that translated the video’s message into clear, conversational storytelling. This visual language became the foundation for an integrated campaign spanning billboards, transit ads, and digital placements.
Each execution adapted the system—using either the apples or trap concept—to suit its environment while maintaining a consistent voice and visual identity.