Environmental Graphics & Signage
Environmental graphics live in real spaces and need to work at scale. I design bold, accessible large-format pieces—wayfinding, wall and window wraps, banners, and motion graphics—that reinforce your brand and help people navigate their environment.
Lobby Reel Segments
Branding | Motion Design | Multi-Channel Assets
The challenge:
Adapt static campaign identities into motion for hospital and clinic lobby screens—keeping visuals on-brand, legible, and engaging without voice or audio.
My solution:
I designed motion graphic segments for Overlake’s 10-minute rotating lobby reel, viewed by more than 200,000 hospital and clinic visitors each year. Each segment translated broader campaigns—such as patient education, award recognition, and available resources—into motion, extending the brand’s visual system beyond static print and digital formats.
Supporting assets across web, social, blog, and email maintained a cohesive experience across channels.
Overlake Window Display
Branding | Environmental Graphics | Layout
The challenge:
Develop a large-scale window installation that provides privacy, reinforces Overlake’s brand, and spans multiple panels while accounting for visual interruptions caused by framing.
My solution:
I designed bold, clean graphics that align seamlessly across panels, allowing the display to read as a cohesive composition despite structural breaks. The window wrap provides privacy, reinforces the hospital’s visual identity, and transforms the façade into a more welcoming presence.
Neonatal Intensive Care Unit Banner
Illustration | Layout | Experiential Design
The challenge:
Create a celebratory backdrop for families marking NICU discharges, aligning with the unit’s under-the-sea décor while ensuring the piece feels joyful, supportive, and meaningful.
My solution:
I designed a stand-up banner featuring a playful sea turtle illustration, using vibrant color and warm details to complement the NICU environment. The piece creates a photo-ready moment for families to mark an important milestone and celebrate their child’s transition home.